{"id":35852,"date":"2026-04-14T08:06:27","date_gmt":"2026-04-14T08:06:27","guid":{"rendered":"https:\/\/twopurpose.com\/?page_id=35852"},"modified":"2026-04-14T09:57:44","modified_gmt":"2026-04-14T09:57:44","slug":"webinar-marketing-cloud-next","status":"publish","type":"page","link":"https:\/\/twopurpose.com\/en\/webinar-marketing-cloud-next\/","title":{"rendered":"Webinar: Marketing Cloud Next"},"content":{"rendered":"
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How can nonprofits use data and AI to create more effective fundraising campaigns and deeper donor engagement? In this webinar, we explore how Salesforce Marketing Cloud Next is redefining nonprofit marketing through agentic campaigns powered by Agent Force and Data Cloud. Salesforce Marketing Cloud Next<\/strong> nonprofit marketing is undergoing a transformation with agentic campaigns, powered by Agent Force<\/strong> and Data Cloud<\/strong>.<\/p>\n

You will learn how to leverage your existing CRM data to identify and segment supporters, personalize outreach at scale, and launch high-impact fundraising campaigns faster than ever. Through a live demo and real-world early adoption insights, we show how nonprofits can move from data to action\u2014using AI-driven marketing to build stronger, more sustainable donor relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ready to take your nonprofit marketing and fundraising strategy to the next level? With Marketing Cloud Next, Data Cloud, and Agent Force, your organization can unlock smarter segmentation, real-time personalization, and measurable campaign impact. Marketing Cloud Next, Data Cloud and Agent Force<\/strong> Harness the power of smart segmentation, real-time personalisation and measurable campaign impact.<\/p>\n

Contact us to discover how to implement these solutions in your organization and start building high-performing fundraising campaigns within weeks. Let\u2019s turn your data into meaningful impact and long-term donor engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Question<\/th>\nAnswer<\/th>\nReference<\/th>\n<\/tr>\n<\/thead>\n
Is Campaign Briefing multilingual?<\/td>\nYes. The Agentforce LLMs behind the briefing tool support various languages natively.<\/td>\nAgentforce for Marketing<\/td>\n<\/tr>\n
How to use specific templates with Agentforce?<\/td>\nUse Content\/Campaign agents. Precise template selection requires detailed instructions within the prompt to the AI agent.<\/td>\nAgentforce Prompt Builder<\/td>\n<\/tr>\n
What are Google Analytics (GA) use cases?<\/td>\nGA data can be ingested into Data Cloud to trigger \"Next Best Action\" flows or retarget users who haven't converted on-site.<\/td>\nData Cloud Connectors<\/td>\n<\/tr>\n
How to integrate a website?<\/td>\nVia Salesforce Personalization (and Data Cloud web\/mobile connectors) to capture real-time behavioral data.<\/td>\nData Cloud Integration Guide<\/a><\/td>\n<\/tr>\n
Is A\/B testing available?<\/td>\nYes. In the Advanced Edition, this is managed via Path Experiments within the flow builder.<\/td>\nMCN Advanced Features<\/td>\n<\/tr>\n
Is Data Cloud mandatory?<\/td>\nYes. Data Cloud is the required data engine (Data 360) that powers MCN segmentation and messaging.<\/td>\nMCN Architecture<\/td>\n<\/tr>\n
How to get access for learning?<\/td>\nPartners use Partner Learning Camp (PLC). Individual access is typically granted through Salesforce Demo Orgs (SDO).<\/td>\nPartner Learning Camp<\/td>\n<\/tr>\n
Are AMPscript and SSJS supported?<\/td>\nNo. MCN is built on Core; logic is executed via Apex and Flow, replacing legacy programmatic languages.<\/td>\nSalesforce Developer Guide<\/td>\n<\/tr>\n
Can CRM Campaigns trigger MCN emails?<\/td>\nYes. MCN uses the Standard Campaign Object. Adding a member to a Campaign can trigger an automated Salesforce Flow.<\/td>\nSalesforce Flow Builder<\/td>\n<\/tr>\n
How to transition from MCE to MCN?<\/td>\nRequires the MCE+ SKU. It involves activating Data Cloud and Salesforce Foundations; there is no \"push-button\" migration for legacy assets.<\/td>\nSalesforce Help: MCE+<\/td>\n<\/tr>\n
What is MCE+?<\/td>\nA specific license that adds MCN (Growth\/Advanced) capabilities and Data Cloud access to existing MCE accounts.<\/td>\nSalesforce Marketing Cloud<\/td>\n<\/tr>\n
Is IP Warming required?<\/td>\nYes. High-volume senders moving to a dedicated IP in MCN must perform a standard warming process for deliverability.<\/td>\nSF IP Warming Guide<\/a><\/td>\n<\/tr>\n
Is there a Business Unit (BU) concept?<\/td>\nYes. BU functionality was introduced in the February '26 release to support multi-brand\/region management.<\/td>\nSpring \u201926 Release Notes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Curious About How We Can Support Your Organization?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reach out to Stefan for personalized assistance and to discuss how we can support your organization.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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