{"id":35835,"date":"2026-04-10T09:58:16","date_gmt":"2026-04-10T09:58:16","guid":{"rendered":"https:\/\/twopurpose.com\/?p=35835"},"modified":"2026-04-10T10:14:09","modified_gmt":"2026-04-10T10:14:09","slug":"marketing-cloud-next-data-cloud-how-agentic-campaigns-are-shaping-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/twopurpose.com\/nl\/blog\/2026\/marketing-cloud-next-data-cloud-how-agentic-campaigns-are-shaping-the-future-of-marketing\/","title":{"rendered":"Agentic Campaigns with Marketing Cloud Next"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35835\" class=\"elementor elementor-35835\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76df326 e-flex e-con-boxed e-con e-parent\" data-id=\"76df326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c363cf6 elementor-widget elementor-widget-heading\" data-id=\"c363cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><h2 data-section-id=\"10187t5\" data-start=\"94\" data-end=\"189\">Agentic Campaigns with Marketing Cloud Next<span style=\"font-size: 50px\"><\/span><\/h2><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac01a9 e-flex e-con-boxed e-con e-parent\" data-id=\"7ac01a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-946d658 elementor-widget elementor-widget-text-editor\" data-id=\"946d658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>On April 9, we hosted the webinar \u201cAgentic Campaigns with Marketing Cloud Next\u201d, where we explored a major shift in how marketing campaigns are created and managed: the rise of agentic campaigns. With this new generation of Salesforce technology, AI, data, and automation come together in a single platform.<\/p><p>Together with Tiago Carmona (TwoPurpose), Julia Rossi, and Roeland Vugts Wieringa (Salesforce), we shared insights, a live demo, and lessons learned from early implementations.<\/p><p>\u00a0<\/p><h3>Marketing Cloud Next: Where Data and AI Come Together<\/h3><p>Traditional marketing tools often operate separately from CRM systems. Marketing Cloud Next changes that by being fully native to the Salesforce platform, allowing marketers to work directly with existing organizational data &#8211; without complex integrations.<\/p><p>At the core is Agentforce, an AI layer that supports:<\/p><ul><li>Campaign creation and setup<\/li><li>Content generation<\/li><li>Ongoing optimization<\/li><\/ul><p>All of this runs within the Einstein Trust Layer, ensuring data security and brand consistency.<\/p><p>\u00a0<\/p><h3>From Idea to Campaign in One Flow<\/h3><p>During the webinar, we demonstrated how quickly campaigns can be created using Agent Force.<\/p><p>With just a single prompt, the platform was able to:<\/p><ul><li>Generate a campaign brief<\/li><li>Build a complete multi-step campaign flow<\/li><li>Create supporting content<\/li><\/ul><p>Because everything is powered by Data Cloud, campaigns are personalized from the start\u2014not just at a segment level, but at the level of individual supporters, based on their full data profile.<\/p><p>\u00a0<\/p><h3>Real-Time, Adaptive Campaigns<\/h3><p>One of the biggest advantages of Marketing Cloud Next is that campaigns are no longer static.<\/p><p>You can engage audiences across multiple channels &#8211; such as email, SMS, and WhatsApp &#8211; while the system continuously adapts. If someone converts or drops off, the campaign automatically responds.<\/p><p>At the same time, built-in analytics provide real-time insights into performance, from opens and clicks to actual conversions.<\/p><p>\u00a0<\/p><h3>Key Lessons from Early Implementations<\/h3><p>Our first projects with Marketing Cloud Next highlight a few important principles:<\/p><p><strong>Start small<\/strong><br \/>Focus on a clear use case, such as converting one-time donors into recurring supporters.<\/p><p><strong>Collaborate with your CRM team<\/strong><br \/>Strong data foundations are essential. Close collaboration ensures campaigns are built on the right data.<\/p><p><strong>Create a single source of truth<\/strong><br \/>With Data Cloud, you can unify data from multiple sources &#8211; making both personalization and reporting much more effective.<\/p><p>\u00a0<\/p><h3>Why This Matters<\/h3><p>Marketing Cloud Next doesn\u2019t just introduce new features &#8211; it changes the way marketing works. It reduces manual effort and enables more intelligent, automated decision-making.<\/p><p>For mission-driven organizations, this translates into more relevant communication, stronger relationships, and ultimately, greater impact.<\/p><p>\u00a0<\/p><h3>Want to Learn More?<\/h3><p>Curious how Marketing Cloud Next and Data Cloud could work for your organization?<br \/><a href=\"https:\/\/twopurpose.com\/nl\/contact\/\">Get in touch with TwoPurpose<\/a> to explore the possibilities or discuss your specific use case &#8211; we\u2019re happy to help you get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agentic Campaigns with Marketing Cloud Next \u00a0 On April 9, we hosted the webinar \u201cAgentic Campaigns with Marketing Cloud Next\u201d, where we explored a major shift in how marketing campaigns are created and managed: the rise of agentic campaigns. With this new generation of Salesforce technology, AI, data, and automation come together in a single [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":20606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[382,15],"tags":[148,28],"class_list":["post-35835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-382","category-non-profit","tag-non-profit","tag-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agentic Campaigns with Marketing Cloud Next | TwoPurpose<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twopurpose.com\/nl\/blog\/non-profit\/marketing-cloud-next-data-cloud-how-agentic-campaigns-are-shaping-the-future-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentic Campaigns with Marketing Cloud Next | TwoPurpose\" \/>\n<meta property=\"og:description\" content=\"Agentic Campaigns with Marketing Cloud Next \u00a0 On April 9, we hosted the webinar \u201cAgentic Campaigns with Marketing Cloud Next\u201d, where we explored a major shift in how marketing campaigns are created and managed: the rise of agentic campaigns. 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