Discover Marketing Cloud: a comprehensive marketing automation platform from Salesforce, designed primarily for business-to-consumer (B2C) marketing.
The user-friendly marketing platform provides everything you need to create, execute and manage marketing campaigns that actually deliver results.
It provides a suite of tools that allow marketers to manage customer journeys, create personalised content and drive customer engagement across channels including email, social media, mobile, advertising and the web.
Offer highly personalised content by segmenting by data and behaviour to increase conversion.
With automatic lead scoring, you pay attention to the leads that are relevant.
Datorama, an end-to-end intelligence platform, allows you to efficiently store your data in one central system.
With Salesforce Marketing Cloud, you manage and personalise all communication from a single platform.
With Pardot and Marketing Cloud, you create automated customer journeys, meaning that content your customers or prospects see are tailored to the behaviour they exhibit, such as clicking links, submitting forms or opening emails.
The Customer Data Platform enables the collection of data from all possible sources to generate a dataset that can be used to segment and frame customer interests, in order to provide them with the right offer.
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