Wilde Ganzen: Fighting poverty with Salesforce
"Salesforce contributes in managing all those beautiful little concrete projects that make a real difference in lives of people living in poverty."
- Klaas van Mill, Director Wilde Ganzen
Foundation Wilde Ganzen has been helping fight poverty through small-scale, tangible projects for almost 60 years. Since early November 2015, Wilde Ganzen has been live on Salesforce. The 25-year-old customised application 'Geese' has thus been completely replaced by Salesforce.org, to support the projects, financial settlement and for a contemporary way of fundraising.
"Our fundraising is strengthened by Salesforce. We can reach our target groups in new ways."
TwoPurpose implemented Salesforce Foundation. The biggest challenge was the project part, matching financial contributions and earmarked fundraising. For fundraising, FinDock was used. Wilde Ganzen chose ExactTarget, the Salesforce Marketing Cloud, to enable the customer journey.