PRESS RELEASE -Â "TwoPurpose rises from Xebia's Salesforce Unit: New Identity and Mission for a Better World"
As a result of a strategic realignment, the Salesforce Business Unit will continue independently as 'TwoPurpose' from 1 January 2024, with a renewed focus on non-profit organisations.
The organisation says of the name TwoPurpose: "The new identity reflects our two core missions: first, to help non-profit organisations increase their impact in the world for a better world; and second, to achieve this goal with the best technology - Salesforce."
The news underscores the former Salesforce Business Unit's undiminished commitment to Non-Profits and the business unit's technology ambitions. Continuing as TwoPurpose will give them the freedom to adopt specific internal policies that seamlessly meet the needs of non-profit organisations.
The decision for this drastic change did not come lightly and is the result of extensive internal discussions and considerations. COO Ellis de Haan (Xebia Netherlands) aptly described the situation: "We are parting as friends." This underlines the amicable and mutually respectful nature of this transition, with both parties remaining committed to their individual missions and goals.
Current clients can rest assured that, apart from the name change, the transition has been well prepared and will go smoothly. More information about TwoPurpose's initiatives, plans and collaborations aimed at non-profits will be shared in the coming months. Further details and updates will be announced at a later date.
