Leprazending: fighting leprosy with Salesforce implementation
Leprazending (english: Leprozy mission) had been operating for almost 50 years. During those years, it had used several platforms, including Ifunds for fundraising and project management, but it was time for a system with more functionality and automation. After hearing about TwoPurpose's recent success with another NGO, Leprosy Mission was an easy choice in their search for an upgrade. After preparing a request for proposal, Leprazending was on track to move their CRM from Ifunds to Salesforce. TwoPurpose provided the know-how to make the transition quick and smooth.
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Automated features and enhanced functionality
Leprosy Mission had quite a challenge implementing its new CRM. The organisation's international presence and work with people all over the world resulted in a considerable database of contacts and other information. Something was needed that would work with the scale of their projects. In addition, Leprosy Mission needed a solution to connect all its functions of fundraising, marketing and programming. Automation was also at the top of the list. With everything in one place, more time could be spent on the physical aspect of Leprosy Mission's mission, including travel and research.
"Doing marketing automation well is certainly no small feat, but it turns out to be a very powerful tool. I find it especially useful for designing customer journeys, which have real impact when it comes to fundraising."
A strategy suitable for non-profit organisations
One of the primary objectives for Leprazending was to be able to automate its marketing campaigns. The organisation is small, but the reach needed to be large. After moving from Ifund to Salesforce, TwoPurpose consulted with Leprazending's marketer and came up with a solution. Pardot, a Salesforce tool, would be used to set up marketing tasks and lead generation. It would enable customised emails, timed connections and an overview of prospects that were invaluable to Leprosy Mission. The Salesforce CRM proved essential for the organisation to get its work done without mountains of data getting in the way.
"Doing marketing automation well is certainly no small feat, but it turns out to be a very powerful tool. I find it especially useful for designing customer journeys, which have real impact when it comes to fundraising."
