Salesforce Account Engagement (formerly Pardot) is a marketing automation platform developed by Salesforce, designed to help companies automate and streamline their marketing activities, such as email marketing, lead generation, lead nurturing and lead scoring.
It enables marketers to create personalised campaigns, track user behaviour and measure the effectiveness of their marketing efforts. Through integration with Salesforce CRM, Account Engagement helps companies align their marketing and sales efforts, resulting in improved lead conversion and revenue growth.
With Pardot, you have everything you need to bring in more quality leads, ensuring a constant supply of new business.
Use Account Engagement powerful marketing tools and take emails to the next level.
With comprehensive reports, you know exactly what your efforts are getting you and which campaigns need improvement, and easily increase your ROI.
Acc gives you the tools to follow up on leads and turn 'cold' leads into warm leads, from showing the right offer or sending the right content.
Marketers like 'warm' leads because they are more likely to convert. However, the majority of leads are cold. Pardot helps with tracking the journey that leads take, so you can ensure that you take your campaigns to the next level and have insight into the results of your marketing efforts.
With lead nurturing and lead qualification, your sales team can respond better to prospects by having all the information at their fingertips and being able to stay informed in real time.
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