NGO 3.0: What is it and why is it so urgent?

Digital technology has long since ceased to be just 'handy to have'-it is a must-have. More and more non-profits and charities are switching to new platforms, data-driven working and marketing automation. But what does this transition really mean? In this blog, you will be introduced to the concept NGO 3.0 And why this development is so crucial.

NGO 3.0 in brief

NGO 3.0 goes beyond just "better computers and software". It stands for a totally renewed approach, in which you organisation, people and technology collaborate seamlessly on a single platform. Balt Leenman, IT strategist and social entrepreneur, puts it this way:

"By using digital technology, you can chat directly with your sponsor child as a donor, so to speak," he says. "You can see in real time what is happening and how the impact is being made."

The transition to NGO 3.0

• From donor to understanding your impact
  The traditional way of working consisted of donating and waiting for reports. With NGO 3.0, you can connect directly with the people you support.
• Real-time data
  Organisations working on one platform have all data in one system. This makes it much easier to impact measure and communicate transparently with constituencies and stakeholders.
• Opportunity or threat?
  New technology can be quite exciting. Yet practice (for example at Save the Children and Solidaridad) shows that good guidance and leadership make all the difference.

Urgency for the sector

We live in a time when social media, AI and big tech define how we consume information. Organisations that do not keep up with this risk losing connection. Instead, NGO 3.0 challenges them to adopt an integrated, future-proof approach.

Find out what NGO 3.0 can do for your organisation

Wondering how your organisation can connect to NGO 3.0? On 2 October, TwoPurpose is organising the NGO 3.0 event. Sign up here already on!