Ronald McDonald Children's Fund revamps CRM platform with Salesforce
Better streamline fundraising, volunteer and customer relations
Making an impact on children's lives remains the central focus of Ronald McDonald Children's Fund. However, there was a lack of efficiency as each 'house' had its own modus operandi and management style. This included managing fundraising, volunteers and client relations. Methods ranged from sticky notes to Excel sheets to completely different accounting systems.
The foundation wanted to achieve a more complete overview and unify the individual houses. A new streamlined, unified IT system would enable more fundraising and knowledge-sharing opportunities.
Integrating everything on one platform with Salesforce
The Ronald McDonald Children's Fund and the Ronald McDonald Houses largely work together, but remain separate entities with their own systems and structures. The challenge was to find a way to bridge the gap between these different working environments and centralise them on a single working platform. TwoPurpose logically came up with Salesforce as the software that would provide the most benefit according to their needs and previous management infrastructures. With Salesforce in place, both organisations would have more efficient workflows with the ability to quickly access data and files. A more streamlined system ultimately saved time and reduced costs.
"Salesforce enables the Ronald McDonald Children's Fund and the Ronald McDonald houses to engage with our guests, sponsors, donors and volunteers in a welcoming way, from all our locations in the Netherlands."
Promote communication between homes and children's fund
Focusing on data consolidation was the primary goal for both the houses and the Children's Fund. This would facilitate better communication. It was important to migrate the data in a way that would keep the Children's Fund clearly separated from the houses. TwoPurpose facilitated a phased implementation of Salesforce with a "boots on the ground" strategy, which proved crucial to the success of the operation. It ensured that all the houses received the necessary training to implement Salesforce with ease. Any queries could be directed to TwoPurpose's experts who provided quick technical support. With its new IT infrastructure, the Children's Fund can now automate customer journeys and donations through an integrated Outlook email protocol.
