Making an impact also means really connecting with the people you care about. That is why it is also necessary to understand the Return on Investment of your marketing efforts.
This solution gives you insight into donor behaviour. You can connect with them in a personalised way and create content depending on the relationship you have with them. Dynamically, based on their response to your expressions.
Marketing automation allows online marketing professionals to learn more about the stories of donors and supporters. They then learn to harness this information at every stage by delivering relevant messages and personalised content through Salesforce's tooling.
Salesforce offers several tools for marketing automation: Account Engagement and Marketing Cloud. Both have their specific features, benefits and limitations. Based on our extensive experience with both toolings, we can advise you on which way your organisation can make the most impact.
"I like working with Account Engagement because the interface is to-the-point, intuitive and organised. There is a lot of emphasis on the internal consistency of the different elements in the toolkit. If you're digitally savvy, you'll have the first donor-driven automation ready in no time. And you immediately start thinking about the next one!"
Get in touch with donors: personalised, at the right time, through the right channel and relevant to them.
Find out all you can about your donors and people you care about by monitoring and recording their behaviour and interactions.
Gain insight into what your marketing efforts are getting you.
Organisations of any size, including non-profit organisations.
TwoPurpose will help define the scope of your project and draw up a phased approach. Activities may include:
Contact our account manager Lex
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