Many in the Netherlands are fortunately blessed with a job and thus a steady income. You cannot say this about a large proportion of the nearly one billion people in Africa. A continent that contains the world's longest river and largest desert.
Many struggle day in and day out for their basic needs such as a meal for the children and a roof over their heads.
This while here in the Netherlands we talk to many relations about CRM, social media and collaborating in the Cloud.
How cool would it be if we could use our expertise and products to make an impact in Africa?
This is exactly what g-company is doing as a Salesforce.org Preferred Partner.
At the lower end of the pyramid, we started in Africa to use Salesforce as a platform to support a large international project. Set up in nine African countries, this project aims to incorporate 1.15 million smallholder farmers and 4,000 other SMEs into about 500 viable agribusiness clusters. These clusters in turn supply food to regional, national and local markets and the least fortunate, also known as base-of-the-pyramid (BoP) consumers. g-company set up a Salesforce pilot environment in Ghana in a short time in March 2014. An intensive process with some of our consultants that delivered a working Salesforce environment within a week.
The pilot was such a success that the client has now decided to use Salesforce for the entire project in 9 countries for the next three years! Salesforce will be used for elements such as CRM, sales, cluster development, integration, management dashboards, collaboration (Chatter) and Granting. To be continued!
